Saturday, October 17, 2009
I’ve just recently finished reading a book called "Brag!: The Art of Tooting Your Own Horn without Blowing It" by Peggy Klaus.
Ms. Klaus is a world-renowned Fortune 500 communication coach and an expert “braggart” in every sense of the word. However, not the obnoxious, self-aggrandizing braggart that everyone hates. No, she’s an expert in the art of communication and how to capitalize on being yourself and making the most of your efforts without sounding like the world revolves around you.
Her book shows simple and easy to understand scenarios and by using her techniques, you will be able to interact with people in a positive way that will make them want to know more about you and your accomplishments. She has a Take 12 questionnaire that allows readers the opportunity to answer and interact with the book itself and help you frame your accomplishments in a crystal clear way so that you can come up with the right responses whenever you need them. It might be in a sales pitch scenario, job interview or simply in everyday conversation without sounding phony or unnatural.
She offers practical advice in a clear and polished way and really makes you think about what to say in an unpretentious but memorable way. It’s a fun book to read and I learned a lot about what to say to people when they ask about my art and how I sell it. I highly recommend it!