- the practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.
Now I have a new venture of my own and asked two people I most trusted to endorse it. One did. (Thanks Kat Simpson of ThatKatRadio.com ) and one didn't (nameless, you notice?)
Don't be that dork person - the Lame Person ala Rob Lowe in his new tv commercials. If someone endorses you or promotes your business, return that favor somehow. Don't say "oh I can't" and then promote someone else offering a lower quality service.
And I've said this before - Be Careful who you follow and/or endorse. Watch their public behavior and how they treat people that can't do them favors. It's the best indicator of a genuine person