Reciprocity

Reciprocity

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rec·i·proc·i·ty

ˌresəˈpräsədē/

noun

noun: reciprocity

1. the practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.

So do you have reciprocity in your life? I do you a favor and then you do me one?   I thought I did. I spent years encouraging and promoting friends as they "grew" and expanded their businesses.  I put contacts and opportunities I saw in their path and pushed them to use them. 


Now I have a new venture of my own and asked two people I most trusted to endorse it.  One did. (Thanks Kat Simpson of ThatKatRadio.com ) and one didn't (nameless, you notice?) 

Don't be that dork person - the Lame Person ala Rob Lowe in his new tv commercials.  If someone endorses you or promotes your business, return that favor somehow.   Don't say "oh I can't" and then promote someone else offering a lower quality service. 

And I've said this before - Be Careful who you follow and/or endorse.  Watch their public behavior and how they treat people that can't do them favors.   It's the best indicator of a genuine person